Global Distribution

Direct exporting means you export directly to a customer interested in buying your product. You are responsible for handling the market research, foreign distribution, logistics of shipment and for collecting payment.

The main advantages of this method are:

• Your potential profits are greater because you are eliminating intermediaries.
• You know who your customers are.
• Customers know who you are, and feel more secure in doing business directly with you.
• Customers provide faster and more direct feedback on your product and its performance in the marketplace.
• You get slightly better protection for your trademarks, patents and copyrights.

The main disadvantages are:

• It takes more time, energy and money than you may be able to afford.
• It requires more "people power" to cultivate a customer base.
• Servicing the business will demand more responsibility from every level of your organization.
• You are held accountable for whatever happens. There is no buffer zone.
• You may not be able to respond to customer communications as quickly as a local agent can.
• You have to handle all the logistics of the transaction.
• You must be prepared to respond to questions at all times, and to provide training and ongoing support services.

Start-up companies generally do not have the money or resources to engage in seeking and negotiating with international distribution partners. Building a network of distribution partners takes time, focus, manpower and capital, all of which are generally in short supply.

Cerato Global Consulting Ltd. has a partnership agreement with CICL Solutions, one of the leading organizations in the US that provides a gateway to global commercialization. CICL assists its clients accelerate their global sales through the introduction and help in negotiation with strategic marketing and distribution relationships, resulting in faster time to market, reduced overhead costs, less risk, and greater sustainability.