welcome to Cerato global consulting

consulting
for every
business

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welcome to Cerato global consulting

consulting
for every
business

Discover More
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Our Services

Cerato Global Consulting offers several products and services to companies who are working in the international market. These services include:

BERNIE WOLFF, CEO – BIOGRAPHY

Bernie has more than 35 years successful experience in international business development, sales and marketing. Prior to moving to Israel in 1997, Mr. Wolff was an Executive Vice President Sales & Marketing, within Philips Consumer Electronics. During his 20-year tenure with Philips, he was a member of the ex-patriate Philips International Group, and held senior management positions in the UK, Sweden, Netherlands, Canada, Hong Kong and USA.

During the periods 1982-1997, as a member of the International Group, he was responsible for establishing new ventures for Philips in major markets around the world

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NEW CASE STUDIES

We help our clients renew their business

It all started 10 years ago when a friend named Dani asked the founders, “You’re creative inventors, right? Can you invent something to help my mother stand up from her couch and sit back down easily and safely?” So, they built a product to help Dani’s mom and other elderly people who had trouble standing up and sitting down. It took much longer than they thought. They had to invent almost every part from scratch because they couldn’t find an air pump quiet enough, air pipes soft enough to sit on while pumping, or a fabric that was flexible yet stiff, but not slippery, that would look good in any home, or at an outside venue.

10 years later, after more than 60,000 hours and 200 samples and prototypes, they launched the SitnStand Portable Smart Rising Seat exclusively on Amazon UK.

After 15 months of trial and test in the UK, with increasing sales and excellent customer reviews, the partners felt that they were ready to introduce the product to a wider audience in the international market. As they didn’t have the background or experience in marketing and sales, they turned to Cerato Global Consulting to take on the business development role, with a mandate to penetrate the US & UK markets via a network of retailers and resellers. Within a period of six months, Cerato has succeeded in executing agreements with leading national resellers in US, UK, Australia, Sweden, Ireland and Singapore. To date, 13 regional and national partners in the US, 6 large care providers in the UK, and several others in the other countries are actively distributing the product. More than 1,500 units have already been sold to end customers, changing their lives forever by giving them total independence of family members and in-home carers.

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